Webinar: Can Facebook replace face-to-face? Building association communities online by AssociationSuccess.org

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About This Webinar

Even before millions of Americans began working from home, associations and nonprofits began building online communities. What's the right technology platform and how can I avoid constructing an online ghost town? While some associations have successfully used proprietary software to engage their members, others have instead leveraged tools available from social networks like Facebook and LinkedIn.

Join us for a robust discussion about how to engage association communities online and keep everyone coming back for more. Group moderators who manage successful online communities will share key strategic questions you should ask when determining the best solution for your group, best practices for engagement, and specific examples from successful online communities powered by Facebook Groups.

This workshop is prerecorded, but speakers will join a live chat when it airs, so come with questions and get ready to engage!

This workshop from AssociationSuccess.org is produced in partnership with National Digital Roundtable, the premier convener of digital innovators, leaders and policymakers.

Anthony Shop

co-founder and chief strategy officer of Social Driver

Anthony Shop is Co-Founder and Chief Strategy Officer of Social Driver, a digital services firm that helps companies and non-profits establish winning strategies with social media, websites, content, and advertising. Anthony is also Chairman of the National Digital Roundtable, the premier convener of digital innovators, leaders and policy shapers. Anthony has been recognized as an “OUTstanding LGBT Role Model” by The Financial Times and “40 Under 40” by The Washington Business Journal. A former newspaper reporter, Anthony was the first new media professional elected to the prestigious National Press Club’s Board of Governors. Prior to founding Social Driver, he served as press secretary for a top U.S. congressional race and as a journalist. He earned his MBA from The George Washington University School of Business, where he is an adjunct lecturer.

Jennifer Mackinday

Digital media specialist at The Elizabeth Dole Foundation

Jennifer Mackinday is an award-winning author, military caregiver for her brother, Spc. James W. Smith, US Army Retired, and the proud mother of a United States Marine Corps veteran. She is a graduate of Indiana University and has spent her career working in marketing and public relations. In 2009, Jennifer co-authored "Friends for Life: Strangers Brought Together by the War in Iraq," which received an Eric Hoffer Award for Legacy Non Fiction. Jennifer was selected in 2014 as an Elizabeth Dole Foundation Fellow. She is a member the Wounded Warrior Project Warriors Speak® team, the American Legion Auxiliary, VFW Auxiliary, and the Daughters of the American Revolution. A proud recipient of the President’s Volunteer Service Award for her work with Soldiers’ Angels, The Herald-Times recognized Jennifer as an "Everyday Hero." She has also been honored with the Girls’ Inc. Strong, Smart, and Bold Award.

Stefanie Reeves

Executive Director, Maryland Psychological Association

Stefanie Reeves is the Executive Director of the Maryland Psychological Association in Columbia, MD. In this role, she manages the day-to-day operations of a small staff association representing psychologists and other mental health professionals in the state of Maryland. Stefanie has over 20 years of association management and government relations experience working for such associations as the American Psychological Association, American Speech-Language-Hearing Association and the National Telecommunications Cooperative Association. She was recently elected as Chair-Elect of the Council for Executive Directors of the State and Provincial Psychological Associations.
Stefanie holds a BA in Psychology from The George Washington University and a MA in Government from Johns Hopkins University. In 2010, she earned her Certified Association Executive designation from the American Society of Association Executives (ASAE).
As an active member of ASAE, Stefanie currently serves on its Board of Directors and is a 2008-2009 Diversity Executive Leadership Program (DELP) Scholar. In May 2020, Stefanie was selected as a Fellow of ASAE. A native Washingtonian, Stefanie resides in Silver Spring, MD with her rescue dog, Charmer.