Genevieve Padalecki
Creator of Now & Gen, Entrepreneur and Actor
Genevieve Padalecki is the creator of Now & Gen, the popular lifestyle blog and YouTube channel. Gen, who is well known for starring as Ruby on CW hit Supernatural, recently reprised her role, after a 10-year hiatus, for the fifteenth and final season. Gen can currently be seen opposite her husband, Jared Padalecki, on the new CW Walker, a reimagining of CBS’ long-running 1990s action/crime series Walker, Texas Ranger.
Gen and Jared are based in Austin, Texas, where they are raising their three children...along with 12 chickens, two dogs, a hedgehog and 2 rabbits. The successfully growing Now & Gen brand is a byproduct of her popular lifestyle blog of the same name, which was created as a place for Gen and audiences alike to connect and inspire one another. Gen is no stranger to adventure and loves sharing her discoveries. From NYFW to urban homesteading and hiking Machu Picchu, the blog offers an intriguing mix of personal tips and advice, healthy recipes, product recommendations, her work in sustainability, and heartwarming family moments. Her social growth and engagement continue to impress. Within weeks of launching Instagram, Gen surpassed 1 Million followers and receives 8-10% engagement per post.
In August 2020, Gen launched SONOMA by Now & Gen in partnership with Kohl’s. SONOMA Goods for Life is a billion-dollar private brand at Kohl’s, designed to offer a casual and easy lifestyle experience across all product categories to better serve families today. The collaboration offers beautiful and classic fashions for women of all sizes at an affordable price. Proceeds from her “Bee Conscious” tee will benefit Green For All, a nonprofit dedicated to addressing climate justice through the creation of green jobs that lift marginalized communities out of poverty while providing more sustainable solutions for the future. A recent trip to The Great Bear Rainforest inspired her latest venture: TOWWN, an online resource and community dedicated to reducing burnout for people + planet.