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Recorded
Wednesday, July 15, 2020 · 11:00 a.m.
PR for Startups
Recorded
Wednesday, July 15, 2020 · 11:00 a.m.
ABOUT THIS WEBINAR
Has your startup company ever sent out a news release and wondered why the Wall Street Journal didn’t write about your company? You are not alone.
Join SFU VentureLabs guest speaker Monica McMcahen from NATIONAL PR for a Public Relations crash course for startups.
In this session we'll cover:
PR 101
- What is PR?
- How does it fit with your overall marketing strategy?
- Realistic expectations
TANGIBLE THINGS A STARTUP CAN DO
- Contribute articles to publications
- Participate in speaking opportunities
- Engaging with thought leaders and publications online
LEARN
- How and when to work with an agency
- How to identify what is "newsworthy"
- How to pitch
- What a news release is and how to make them effectively
Monica McMahen joined NATIONAL in February 2020, bringing six years of experience leading marketing and PR for tech companies. She specializes in digital marketing and maximizing impact on limited budgets. As a Manager in the Vancouver office,...
Alison Berg holds 20 years of strategic marketing and HR experience, having worked for early-stage innovators in big data, telecommunications, and high- performance computing, as well as non-profit and public sector organizations. She is known for...
SFU VentureLabs® helps companies turn ideas into profitable, sustainable businesses, supporting them with programs and services for what they need most, when they need it most.