Gateway to the U.S. Market: The Fundamentals

This six-hour Food Institute program will address the challenges of selling in the U.S., preparing companies to do business in this large and prosperous country.

About This Training Seminar

Eager to capture a slice of the $6.2 trillion U.S. retail and foodservice sales? Join The Food Institute to learn how to approach and succeed in this lucrative yet complex market.

Thousands of food companies around the world are interested in selling their products in the U.S. Whether you produce packaged goods, fresh produce, alcoholic beverages or better-for-you ingredients, the U.S. consumer is open to buying your product, if you can get it to their store or foodservice establishment.

Yet the U.S. is complicated to do business in, due to regulatory challenges, a complex supply chain and a vast range of retail, foodservice and online buyers. This six-hour Food Institute program will address the challenges of selling in the U.S., preparing companies to do business in this large and prosperous country.

Who Should Attend?

• Governmental trade agencies
• International companies
• International trade specialists
• Exporters
• Importers
• Brokers
• Consultants

Why Should You Attend?

• Best-In-Class Instruction - Training from one of the top specialty food consultants.
• Online access - This year's event will again be held virtually, making it easier than ever to attend.
• Customization - Access the full event or choose which sessions are most important to your business.
• Replay on-demand - You will have the option to attend live or on-demand.
• Live Q&A session - You can ask an experienced advisor your specific questions.
• Attendees will receive a Certificate of Completion from The Food Institute when they attend the entire six-hour session.

All questions submitted during the seminar will be answered within 48 hours


Dates and Times Below:
Gateway to the U.S. Market - The Fundamentals
• Tuesday, April 5, 9:00am - 12:00pm ET (Session 1)
• Wednesday, April 6, 9:00am - 12:00pm ET (Session 2)

Gateway to the U.S. Market Advanced Training
• Thursday, April 7, 9:00am - 12:00pm ET

Click below to register for the advanced training:

Seminar Pricing :

Full 2-Day Seminar - $299 / $199 Food Institute Members


Individual sessions can be purchased separately. Registration links can be found in the sessions below.

Email to inquire about the FI member special rate and/or group discounts.

This Program is Sponsored By:

Mazars USA

Mazars in the US provides food and beverage companies with the specialized expertise required to compete and grow in this dynamic industry environment. The more than 200 leading food and beverage manufacturers, distributors, restaurants and importers who call us their trusted advisors are a testament to our deep market knowledge and global capabilities. We offer integrated services across audit, advisory, tax and consulting solutions to maximize results.

Contact: Kristen Walters 732.205.2003
Sessions in this Training Seminar
  • Gateway to the U.S. Market: Know Before You Go
    Tuesday, September 17, 2024 · 9:00 AM EDT
    Understanding the U.S. food market is the first step in putting together your go-to-market plan. The market is huge, with a complicat... View more
  • Gateway to the U.S. Market: Establishing a Foothold
    Wednesday, September 18, 2024 · 9:00 AM EDT
    You now have a basic understanding of the U.S. market. But where does your product fit? In Day 2, you will learn how to price your ... View more

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