You now have a basic understanding of the U.S. market. But where does your product fit?
In Day 2, you will learn how to price your product and how distributors, brokers and other segments within the supply chain will contribute to that price. You will discover how to sell to retail, foodservice and Ecommerce, including supermarkets, natural food stores, club stores, fine dining restaurants, fast casual restaurants, institutional buyers and Amazon.
Finally, you will be introduced to the marketing landscape, so you can keep growing sales after you establish a foothold.
Below are the agenda topics that will be covered in this session.
Pricing Your Product
• Your Value Proposition
• Factoring in the Supply Chain
• Importance of Price Sheets
Competitive Pricing
• Selling to Retail, Foodservice and ECommerce
• Selling to Retail
• Selling to Foodservice
• Selling to ECommerce
Establishing a Marketing Program
• Determining Your Model: Low Price, Premium, Convenient, etc.
• Trade Marketing
• Consumer Marketing
**********************
Sponsored by:
Mazars USA
Mazars in the US provides food and beverage companies with the specialized expertise required to compete and grow in this dynamic industry environment. The more than 200 leading food and beverage manufacturers, distributors, restaurants and importers who call us their trusted advisors are a testament to our deep market knowledge and global capabilities. We offer integrated services across audit, advisory, tax and consulting solutions to maximize results.
Website: https://www.mazars.us/Home/Industries/Consumer/Food-Beverage
Contact: Kristen Walters Kristen.Walters@MazarsUSA.com 732.205.2003
Ron is a former executive team member of the Specialty Food Association, the leading trade association for the $158 billion specialty food industry. His last role after a 33-year career with the trade group was Vice President, Education, Content and Advocacy. Ron worked for the SFA and its 3,900+ members from 1987 – 2020, helping them understand and succeed in the specialty food business. His responsibilities included education, content, marketing, public relations, industry relations, awards, government relations and philanthropy.
Ron served as the SFA’s liaison with numerous trade associations, university food programs, food incubators and government agencies. He has been a member of the U.S. Department of Agriculture’s Agricultural Technical Advisory Committee (ATAC) since 2007, and also served on the Steering Committee of the Food Safety Preventive Controls Alliance (FSPCA). He is a member of the Regulatory & Academic Committee of the American Cheese Society. Ron is on the Board of the International Association of Culinary Professionals and the Advisory Board of the Good Food Foundation.
Ron is a frequent speaker on the U.S. specialty food market and food trends and has presented seminars, lectures and workshops at key national and international industry conferences and events, including FoodEx Japan, Anuga, CIBUS, the Fancy Food Shows, the National Grocers Association Show, Natural Products Expo, the National Restaurant Association Show, and more.
In addition to overseeing more than 40 educational programs each year, Ron served as association spokesperson for many years. He has appeared on The Today Show, CNN and Food Network, and has been quoted in Newsweek, The New York Times, and The Wall Street Journal. He has an M.S. degree in Journalism from Columbia University in New York, and a B.A. in English and Communications Studies from Oberlin College, Oberlin, Ohio.
