Agenda
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June 2 10:35AM Singapore TimeHow Machine Learning and App Measurement are changing the game for App Marketers (30MINS)Today’s consumers navigate multiple devices and are active across an array of digital media. But marketers still have to excavate piles of data to answer... View moreAsia
Denise Seligsohn
APAC Regional Product Lead - App Promotion, Google -
June 2 11:15AM Singapore TimeHow to Build More Efficient Data Reporting & Save 10 Hours per Week (20MINS)Did you know that, on average, marketers use more than 12 tools every day to manage their marketing and product data? Combining learnings and extracting... View moreAsia
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June 2 11:40AM Singapore TimeAI-Powered Personalisation: Increasing Engagement & Conversions (20MINS)In a world where information streams are highly fragmented, brands and retailers have to depend heavily on technology to help them create unique experiences... View moreAsia
Charles Ng
VP of Enterprise AI, Appier -
June 2 1:00PM Singapore TimePANEL: Reducing High UA Costs Through Retention (45MINS)How can you fight rising UA costs and increase your revenue? The key lies in retention. In this panel, hear how to build engagement and loyalty that will... View moreAsia
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June 2 1:55PM Singapore TimeIndie Survival Tactics During COVID-19 (30MINS)COVID-19 has had an unprecedented impact on businesses. Digital advertising CPMs have declined but daily active users and session times are at an all time... View moreAsia
CK Wang
CEO, Kooapps -
June 2 2:30PM Singapore TimePANEL: Emerging Paid Channels (35MINS)In this panel, come learn about the new paid channels that publishers and marketers are utilizing in their marketing.Asia
Garrett Gan
Partner & Head of Media Buying, Userbase
Karam Malhotra
Partner & Global VP, SHAREit Technology
Melissa Yik
Account Director, M&C Saatchi Performance -
June 2 3:30PM Singapore TimeMobile Marketing in Times of COVID (30MINS)Engagement is up, some leading industries are down. For some, UA budgets has been heavily cut, for others, having to scale quickly took them by surprise.... View moreAsia
Christinne Cuyugan
Project Lead - Global Mobile App Marketing, Zurich Insurance -
June 2 4:05PM Singapore TimeUsing Blockchain, Partners & IP to Create Memorable Experiences (30MINS)Blockchain technology enables gamers, for the first time, to truly own their digital content and creations, and there's no place this is more suited to than... View moreAsia
Robby Yung
CEO, Animoca Brands -
June 3 9:15AM Central TimeKEYNOTE: The Art of Reinvention (30MINS)At some point, nearly every brand needs a fresh start or a change in direction. But how can you do it in a way that is authentic and doesn't alienate or... View moreNorth America
Mack McKelvey
CEO, SalientMG -
June 3 9:50AM Central TimePANEL: Reddit x AppsFlyer: Optimize the Value of Unduplicated Reach (15MINS)Join Peggy Salz as she sits down with Ashleigh Rankin, MGS Woman of the Year, and Larissa Klitzke, Product Marketing Manager at AppsFlyer, to learn how... View moreNorth America
Peggy Salz
Lead Analyst & Founder, MobileGroove
Ashleigh Rankin
Sr. Manager Growth Partnerships, Reddit
Larissa Klitzke
Product Marketing Manager, AppsFlyer -
June 3 10:10AM Central TimePANEL: Publishers and the COVID-19 Challenge: New Monetization Strategies for 2020 (30MINS)Programmed by mBolden. COVID-19 has had a significant impact on consumer behavior with a sharp and steady surge in internet browsing by a housebound... View moreNorth America
Rachel Pasqua
CMO, mBolden
Katie Wilson
Founder & CEO, TapOnIt
Putting LATAM on the Map (30MINS)LATAM has a lot of good developers, but investment makes it difficult for companies to reach their potential. In this lecture, come hear why investors should... View moreLATAM
Harlyn Pacheco
COO, Picap -
June 3 10:45AM Central TimeA Brave New World: Post-Pandemic (App) Predictions (15MINS)Much like it’s hard to predict the stock market, it is also hard to predict the future of apps, especially after this global crisis. Adjust has done... View moreNorth America
Katie Madding
VP Product, AdjustKnowing Your Brand & User (30MINS)What makes someone tattoo a logo on their skin? In this talk Catherine Connelly will discuss how The Meet Group built a brand for Live, their... View moreBranding
Catherine Connelly
Co-Founder & SVP Marketing, The Meet GroupUnlock Your Brain’s Potential By Breaking These 3 Habits (30MINS)I want you to BE A QUITTER! That may sound weird because giving up is not in your DNA. However, we all need to let go of the behavior no longer serves us.... View moreLATAM
Judi Glova
Intuitive Leadership Expert & Executive Coach, Pinnacle Coaching & Consulting -
June 3 11:05AM Central TimeHow Driving Data can Better User Engagement, Data Revenue Streams During COVID & Beyond (15MINS)In a time when people are dramatically changing their daily habits – from increased demand for delivery services to fewer trips to the grocery store to... View moreNorth America
Peter Levinson
VP Product, Arity -
June 3 11:25AM Central TimePANEL: Monetizing Financial Services in LATAM (35MINS)Learn how some of the most innovative fintech and companies are monetizing through mobile wallets, lends, and solutions for e-commerce payments and mobile... View moreLATAM
Patrick Amori
Founder & Head of Growth + Retention, MOBE Agency
Roberto Taboada
CXO, Kubo Financiero
Paulo Shargorodsky
VP Strategic Accounts & Growth, EbanxYour Mobile Feedback Funnel is Broken - Here’s How to Fix It (15MINS)Apptentive's CEO and Co-founder, Robi Ganguly, reveals exclusive mobile customer engagement data and dives into exactly how companies can use feedback to... View moreNorth America
How Can Branding Evolve? (30MINS)The industry has moved to a more technical place thanks to the increased ability to track performance – potentially diverting resources from brand marketers... View moreBranding
Elizabeth Giorgi
Co-Founder & CEO, soona -
June 3 11:45AM Central TimeHow to Adapt Marketing in a Time of Crisis (15MINS)Hawke Media is responsible for managing over 400 companies marketing during the coronavirus epidemic and was able to help these brands pivot their strategies... View moreNorth America
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June 3 1:00PM Central TimeFIRESIDE CHAT: Are Your Marketing Dollars Making A Difference? You Probably Don’t Know (25MINS)Incrementality is more than the next marketing buzzword you need to care about – it’s the difference between knowing what’s working in your marketing mix and... View moreNorth America
Allison Schiff
Sr. Editor, AdExchanger
Alex Weinstein
SVP Growth, Grubhub -
June 3 1:30PM Central TimePANEL: Reaching a Global Audience (45MINS)Many apps developed in LATAM are tailored to the LATAM market, but developers and publishers in the region could thrive by thinking globally.LATAMGetting Down to Brass Tacks in Programmatic Buying (25MINS)Programmatic is really hard to do. It’s even harder to do in-house. DraftKings will showcase what they’ve learned, failed at, and succeeded in when it comes... View moreNorth America
Dan Morris
Sr. Manager, DraftKings -
June 3 2:00PM Central TimeHow to Guide Better Technology Decisions (25MINS)In this session, get insights into a decision framework tailored to time-starved, non-tech product owners. How to encourage a dialogue with your team before... View moreNorth America
Andrea Oster
Managing Director, HeadyPANEL: Creating a Cohesive Brand – From UX to Marketing & Beyond (45MINS)Strong brands offer continuity not just within their apps and products, but across all aspects of the company's touchpoints with consumers – including email,... View moreBranding
Rochelle Hartigan
Director of Branding & National Advertising, G.E. Lighting
Imma Calvo
Industry Director – Apps, Google
Giulia Porter
VP Marketing, RoboKiller at TelTech
Arsen Pereymer
Managing Director, Healthify -
June 3 2:30PM Central TimeWORKSHOP: Understanding the Customer Journey – Using Data to Drive Value (30MINS)In order to create a scalable growth strategy, its important to understand the channels that will allow you to drive value to your business. This is defined... View moreLATAM
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June 3 3:30PM Central TimeTargeting Niche Audiences (30MINS)Gabriel Sampaio shares the challenges and learnings of targeting niche audiences, presenting the case from Globoplay – the lead streaming app of Brazilian... View moreLATAM
Gabriel Sampaio
Acquisition & Performance Supervisor – Int'l Division, Rede GloboIncreasing Mobile Subscription Revenue (30MINS)Andy breaks down some key approaches to improve LTV through subscriptions. Using case studies and real examples from popular apps, this session will cover... View moreNorth America
Digital Reputations Are Everything (30MINS)The internet has empowered the consumer and revolutionized our access to information. Success is now directly correlated with a positive online presence,... View moreBranding
Sameer Somal
Co-Founder & CEO, Blue Ocean Global Tech
Laura Powers
Director of Development & Communications, Philadelphia Bar Foundation -
June 3 4:05PM Central TimePANEL: Talent Acquisition on a Budget (45MINS)In this panel, hear from experts on how to acquire and retain talent, even if you don't have all the money in the world to woo prospective employees with.LATAM
Maren Donovan
CEO, Inde
Michelle Lakness
Sr. Financial Analyst, Doist
Christina Dunbar
Director Global Talent, Scopely
Andres Cajiao
Co-Founder & CGO, Torre TechnologiesPANEL: Ask The Experts AMA (45MINS)Come ask our experts all your burning questions on mobile marketing, growth, and development in this Ask Me Anything (AMA) style panel!North America
Lomit Patel
VP Growth, IMVU
Jeet Niyogi
VP Marketing, Playtika
Kristy Barger
Sr. Programmatic Demand Lead, MoPub
Deniz Gezgin
COO, Epics Digital CollectiblesPANEL: Loyalty in Brands – The Difference Between Millennials & Gen Z (30MINS)Millenials and Gen Z have very distinct perceptions of branding – impacting everything from marketing to loyalty. In this panel, come learn what the... View moreBranding -
June 4 9:00AM British TimeKEYNOTE: Fighting Fraud: A Matter of Trust (25MINS)Publishers want to ensure they are spending money sensibly. Agencies need to show they're up to the task. Whether you're B2C or B2B – fraud is a big deal. In... View moreEurope
Vivek Girotra
Sr. Director of Growth Marketing, Elevate Labs -
June 4 9:30AM British TimeFIRESIDE CHAT: Using Retargeting as a User Acquisition Channel for Food and On-Demand Delivery Apps (20MINS)App installs have been largely associated with user acquisition within the mobile app ecosystem, even though driving first orders is the most crucial step... View moreEurope
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June 4 10:00AM British TimeAI-Powered Personalisation: Increasing Engagement and Conversions (20MINS)In a world where information streams are highly fragmented, brands and retailers have to depend heavily on technology to help them create unique experiences... View moreEurope
Charles Ng
VP of Enterprise AI, Appier -
June 4 10:25AM British TimePANEL: Meaningful Engagement & Retention (50MINS)In this panel, hear from experts how to engage with users and keep them coming back to your app again and again.Europe
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June 4 11:20AM British TimeAll Conversion Points Lead to ASO – How App Store Optimization Helps Every Part of Your Business (15MINS)You know ASO is important - but which department should take ownership? ASO has benefits for teams ranging from SEO to UA, Content, Product, Retention and... View moreEurope
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June 4 11:40AM British TimeA Brave New World: Post-Pandemic (App) Predictions (15MINS)Much like it’s hard to predict the stock market, it is also hard to predict the future of apps, especially after this global crisis. Adjust has done... View moreEurope
Katie Madding
VP Product, Adjust -
June 4 1:00PM British TimePANEL: Building A Better Dashboard (45MINS)It's not sexy, but increasing visibility on metrics and impact with better reporting and dashboarding is key to improving performance. Get insights on how to... View moreEurope
Fran Cardells
Independent Data Consultant
Lotta Weigeldt
Growth Specialist
Martin Jelinek
Head of Marketing, AppAgent
Alexis Ernst
CX Consultant, Accenture -
June 4 1:50PM British TimeWORKSHOP: One Level Up With Apple Search Ads & Google App Campaigns (25MINS)In this workshop learn to: 1) leverage the API connection for custom reporting, dashboards, and automatization, 2) deal with LAT users and cannibalization on... View moreEurope
Louise Verschuren
CEO, Wuzzon -
June 4 2:20PM British TimeCatch the New Monetization Wave with Real Time Engagement (20MINS)The app industry is very unforgiving and there’s always the next killer app right around the corner. We are all now experiencing the new norm and all is not... View moreEurope
Sid Sharma
Director of Developer Relations & Partner Engineering, Agora -
June 4 3:10PM British TimeFIRESIDE CHAT: Data-Driven Marketing – How to Best Acquire New Customers (30MINS)The burst of marketing data has been accompanied by emergence of technologies that help marketers and business owners reach their target audiences and... View moreEurope
Elena Poughia
Founder, Data Natives
Lucia Mrvova
Head of UA, AppAgent -
June 4 3:45PM British TimeWORKSHOP: Advanced Mobile In-App Messages (30MINS)In-app messaging is useful for improving a user's experience and increasing their retention. In this workshop, get details on how to maximize the benefits of... View moreEurope
Tessa Miskell
Sr. Growth Consultant, Phiture
Alice Muir
Growth Consultant, Phiture -
June 4 4:20PM British Time
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June 4 4:55PM British TimePANEL: Redefining the Funnel (40MINS)In this panel, listen to those who are rebuilding the funnel from the bottom up to capture more valuable metrics and better reflect the reality of product... View moreEurope
Peggy Salz
Lead Analyst & Founder, MobileGroove
Georgina Green
COO & Co-Founder, GMT Hub
Ruth Guthoff-Recknagel
Head of Product, Doctor Care Anywhere
Oliver Kern
CCO, Lockwood Publishing
