With 20+ years experience in the digital world, Michele spearheads Entravision’s Mobile revenues in North America, evangelizing its 100% transparent mobile-first DSP, Smadex, for both performance and brand advertisers. Michele is also the Co-President of mBolden’s LA Chapter. A proven sales leader and performance marketing guru, she has an affinity for international business and global growth initiatives. She is at her best when helping others succeed, whether it's her team members or her clients. Michele lives in Los Angeles with her husband and three children.