About
The attraction of jackpots to players is simple, but making them a key part of an online casino’s road to profitability is a much more complex affair.

This webinar will focus on the practical steps needed to create a clear roadmap for iGaming operators to design, launch, and manage jackpot campaigns that maximise not just player engagement but also profitability.

Our experts will discuss how to define jackpot goals and set KPIs, the best approach to targeting player groups and identifying which jackpot mechanics to use, and how to use data to fine-tune campaign performance in real time.

This session isn't just theory, it’s about actionable advice - it's a playbook for success.
Presenters
1686646234-2ed912e2e7374c77
SBC Webinars
M
Myke Foster
Group Head of Commercial Gaming Operations, FEG
A
Adam Ruffett
Head of Casino, Livescore
C
Christian Melin
CPO, Blixx Gaming
A
Alex Tomic
Founder, Alea
T
Charlie Horner
Media Manager, SBC
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