The 2026 World Cup will be the biggest betting event in history, uniting 48 nations, 104 matches, and audiences across every time zone. For operators and media brands, it presents a once-in-a-generation opportunity to capture fan attention and turn global excitement into lasting engagement.

Taking place the day before the official World Cup draw, this panel brings together leading voices from trading, marketing, and media to explore how the industry will meet that challenge. From the evolution of Bet Builder and in-play markets to the role of localised, data-driven content, our experts will discuss how innovation will shape the fan experience. We’ll also examine how solutions like Spotlight Sports Group’s World Cup Hub are helping brands convert audience attention into meaningful betting activity throughout the tournament and beyond.