As the sportsbook landscape evolves, trading and risk management teams are at the forefront of meeting market growth demands while adapting to shifting consumer behaviours. With a growing emphasis on bet builders in principal markets, these teams are required to take on and manage increased risk while maintaining profitability and customer engagement.

How are operators able to balance risk exposure alongside market expansion, adapt to consumer preference for Accas, while also leveraging technology and data analytics to manage their own risk.