About
Odds boosts, acca insurance, free-to-play games, Super Sub, bonuses - sportsbook marketers have plenty of tools at their disposal. But once players have been tempted by the eye-catching promotions, could operators do more to effectively activate, engage and retain them?

Can hyper-personalised offers, gamification and real-time interaction deliver better retention rates and higher LTVs than traditional strategies? Or can marketers combine proven techniques with the latest real-time communication tools to secure the best results?

In this panel, our experts will examine how the latest CRM technology can help sportsbooks to develop all-encompassing campaigns that make the most effective use of their customer data and engage players in real time.
Presenters
1686646234-2ed912e2e7374c77
SBC Webinars
H
Harel Falk
Vice President of Sales and Business Development, Solitics
S
Scott Fulton
Media Marketing Manager, SBC Media
E
Edward Soliman
Head of Sports CRM, BetMGM
G
Georgi Pepelyankov
Head of Marketing Transformation, La Française des Jeux
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