Is real-time communication the key to player retention?
About
Odds boosts, acca insurance, free-to-play games, Super Sub, bonuses - sportsbook marketers have plenty of tools at their disposal. But once players have been tempted by the eye-catching promotions, could operators do more to effectively activate, engage and retain them?
Can hyper-personalised offers, gamification and real-time interaction deliver better retention rates and higher LTVs than traditional strategies? Or can marketers combine proven techniques with the latest real-time communication tools to secure the best results?
In this panel, our experts will examine how the latest CRM technology can help sportsbooks to develop all-encompassing campaigns that make the most effective use of their customer data and engage players in real time.
When
Wednesday, 26/03/2025 · 4:30 p.m.
London (GMT +0:00)
Presenters
SBC Webinars
Harel Falk
Vice President of Sales and Business Development, Solitics
Scott Fulton
Media Marketing Manager, SBC Media
Edward Soliman
Head of Sports CRM, BetMGM
Georgi Pepelyankov
Head of Marketing Transformation, La Française des Jeux