Odds boosts, acca insurance, free-to-play games, Super Sub, bonuses - sportsbook marketers have plenty of tools at their disposal. But once players have been tempted by the eye-catching promotions, could operators do more to effectively activate, engage and retain them?

Can hyper-personalised offers, gamification and real-time interaction deliver better retention rates and higher LTVs than traditional strategies? Or can marketers combine proven techniques with the latest real-time communication tools to secure the best results?

In this panel, our experts will examine how the latest CRM technology can help sportsbooks to develop all-encompassing campaigns that make the most effective use of their customer data and engage players in real time.