There are many considerations an operator must make when entering a market for the first time. Important decisions in the field of tech, product and marketing must be made, in most cases before entering a market with its own established operators. To discuss these points and more, SBC Webinars, in conjunction with industry-leading betting and gaming suppliers Champion Sports to present ‘New To The Game’, on Wednesday the 2nd of February at 4PM in the UK, and 11AM Eastern.

The session will focus on new entrants into a market, and will discuss the considerations a company must make in this situation. What will the product offering be? How can they decide this? What they should they be looking for in a platform provider? Or a tech service provider? How can they leverage the full potential of their product and their tech infrastructure?

Our panel for ‘New To The Game’, made up of Champion Sports' Sportsbook Product Director, Simon Noble, along with Joe Saumarez Smith (Chairman of Eyas Gaming), Steven Astrachan (Vice President of Marketing, Fubo Gaming), Tina Law (Managing Director, AMCOE) and Alexis Murphy (CEO of betFIRST), will also cover how a new arrival in an established market can differentiate themselves from the competition, and make their brand stand out from the more settled operators already in the market.

With experience and expertise from one of the leading, tier 1 standard suppliers, this is a must-see for operators looking to expand into new and emerging markets, and companies looking to take their first steps in the sports betting space.

Can't make the live session? No problem! Register anyway and you'll be able to view the session, on-demand, any time you like.


Champion Sports is a leading omni-channel betting and gaming supplier providing a fully customisable, premium sportsbook solution that gives any operator the freedom and flexibility to engage players, drive revenues and increase profits.

Driven by their commitment to operational excellence, Champion Sports is fully tested and certified to Tier 1 standards and is approved for use in leading regulated markets.

Rather than taking a one-size-fits-all approach, Champion Sports work with their partners to achieve distinct service differentiation for your sportsbook. This provides feature and function differentiation to maximize your competitive advantage.

Wed, Feb 2, 2022 · 4:00 PM London (GMT 0:00)
Andrew McCarron
Managing Director, SBC
Simon Noble
Head of Product Sportsbook, Champion Sports
Joe Saumarez Smith
Chairman, Eyas Gaming
Alexis Murphy
CEO, BetFirst
Steven Astrachan
Vice President Marketing, Fubo Gaming
Tina Law
Managing Director, AMCOE