This webinar will examine the current landscape of sports betting trading technology and seek to understand how we got to where we are. The sports betting industry is constantly being challenged to provide innovative trading solutions to power a new breed of sports betting end users, as seen by the rapid and seemingly unstoppable rise of Bet Builders or Same Game Parlays.

Both established and challenger brands have often looked to develop their algorithmic products in-house, but is this always the correct pathway? Is it possible for third parties to deliver the same advantages and consistencies which are achieved when a product is developed in-house? The expert panelists will discuss how innovative third-party providers are able to rapidly integrate cutting edge technology and products that can give all the benefits of an in-house service, without any of the drawbacks, complexity, cost or time. All while still allowing the operator to retain control of the trading product.

The panelists will give real-world examples on how third-parties have enabled both small and large operators compete with those who have large in-house quant development resources.