The sports betting landscape across the UK and Europe is continuously changing and many countries that have legal sports betting regulations in place have begun to introduce stricter rules and regulations for operators and affiliates in the past year-plus.

The new regulations are being introduced to protect bettors from potential problem gambling, which is an important protection to have in a strong and healthy sports betting ecosystem. Due to the stricter rules against advertising and the introduction of affordability checks in the UK, operators and affiliates will need to focus on engaging with their customers in a more organic way.

This webinar, presented by Spotlight Sports Group, will give you a thorough view into how actionable sports betting content on bookmaker and affiliate platforms has been proved to successfully engage with sports bettors in recent years.

Sports betting has always been a competitive marketplace, so providing a superior user experience has long been an essential ingredient to success. Now, providing your audience with actionable content and premium engagement opportunities on your platform to create a true one-stop shop for betting is the best way to educate, engage and retain your sports betting audience.

The experts participating in this webinar will discuss the ways they have seen actionable sports betting content engage their audiences in the past and how your platform can be utilised to best suit your audience's needs.

For more information about Spotlight Sports Group, visit: https://www.spotlightsportsgroup.com/