As artificial intelligence continues to reshape the sportsbook industry, the adoption of algorithmic pricing and machine learning models brings both opportunities and challenges. While operators demand diverse and innovative product offerings, the risk of AI liabilities, bias in algorithms, and regulatory scrutiny looms large. Can sportsbook operators avoid the pitfalls of AI that have impacted other sectors? How can the industry balance innovation with transparency and accountability and what strategies can ensure algorithmic diversity while minimising risks?

Join this panel as they discuss how to harness AI's potential while addressing its inherent challenges, paving the way for a more resilient and future-ready sportsbook ecosystem.