Account-Based Execution: Your Formula to Improved Pipeline

An accomplished marketing executive with deep experience across customer experience, product marketing, demand generation, and communications. Sydney brings passion, skill and a customer-centric focus to drive tangible results. She has a strong track record of building global teams and bringing new products to market as she is able to link business strategies through execution and customer adoption. A creative, solutions-driven and achievement-oriented individual experienced in developing and executing marketing strategies to build awareness and generate demand across a variety of customer and industry segments.

Tricia Gellman is the CMO of Drift. Tricia has over 20 years of marketing experience and has a proven track record of building brands and leading change at companies like Apple, Adobe, Salesforce and Checkr. Before joining Drift, Gellman held the CMO role at Checkr, where she built out the marketing leadership team, created the operations foundation and rebranded the company -- repositioning it from a background check provider to a multi-product, People Trust Platform. Prior to Checkr, Tricia spent 9 years at Salesforce (NYSE: CRM), where she cut her teeth in product marketing, established the demand generation function – linking sales and marketing together at the company for the first time – and rose to the role of CMO of Salesforce Canada.

Peter Isaacson is a proven business leader with over 25 years of marketing experience in job responsibilities ranging from branding and advertising to corporate communications and product marketing.

In his current role as CMO of Demandbase, Isaacson is responsible for overall marketing strategy and execution, including product, corporate, and field marketing. Before joining Demandbase, Isaacson held leadership positions at Castlight Health, Microstrategy, and Adobe.