WEBINAR DETAILS
  • When
    Add to calendar
  • About
    Partner marketing is one of the most challenging — and misunderstood— functions in B2B. You’re serving your company, your partners and the end customer simultaneously. And you’re doing it without the creative resources that the rest of your marketing team takes for granted.

    It’s a familiar story: The campaigns are urgent. The MDF is approved. The partners are on board. And still — the content doesn’t get out the door on time, doesn’t get used in the field, or doesn’t reflect the actual joint value story you’ve been trying to tell.

    This is a live, practitioner-led conversation about why — and what to do about it.

    Who this is for:

    Partner marketers, alliances and partnerships leaders, and marketing leaders who own partner marketing without a dedicated team — at B2B companies where co-marketing campaigns are part of the growth strategy.
  • Agenda
    • What makes partner marketing content fundamentally different from everything else in your mix. You're not just serving your own audience — you're serving your company, your partner's company, and the end customer, all at once.
    • The real cost of co-marketing: where the money math breaks down, why MDF is harder to deploy than it looks, and how to get around it.
    • How to build a joint value proposition that both organizations can actually agree on, instead of two logos fighting for space on a slide.
    • What good looks like — and where to start. The habits that separate the companies doing partner marketing content well from everyone else, and the first move for teams building from scratch.
  • Duration
    1 hour
  • Price
    Free
  • Language
    English
  • OPEN TO
    Everyone
  • Webinar ID
    6a97efc7a036
  • Dial-in Number
    Please register for this Webinar to view the dial-in info.
FEATURED PRESENTERS
  • Webinar hosting presenter

    Jenny Chaffin

    Head of Partner Marketing @ Salsify
    Jenny is an accomplished partner marketing executive with a proven track record of building high-performing global partner programs. Starting her career at Oracle supporting ISV partnerships, she has since worked across diverse partner ecosystems...
    Full Profile
  • Webinar hosting presenter

    Ann-Marie Hilbert

    Partner Marketing Strategist & Founder @ GrowAMH
    Ann-Marie is a partner marketing strategist specializing in B2B SaaS and ecommerce technology. Her career has been built on translating partner relationships into revenue-driving go-to-market programs. She has led global initiatives with partners...
    Full Profile
  • Webinar hosting presenter Mary Ellen S.

    Mary Ellen Slayter

    Rep Cap CEO
    Before launching a content marketing firm, she served as director of content development at SmartBrief and as a columnist and editor at The Washington Post. She has an M.J. in journalism from the University of Maryland and a B.S. in agronomy from...
    Full Profile
HOSTED BY
Powered by BigMarker