Most HR and work tech vendors know analyst relations matters, but when it is time for a briefing, they treat it like a slightly nicer product demo or a sales pitch.

Analysts see the same patterns over and over: Decks stuffed with features, no clear or compelling story, no relevant proof points, and no real follow‑up. Vendors walk away feeling like they “checked the box,” while competitors quietly shape how the category is defined in reports and shortlists.

It doesn’t have to work that way.

In this live session, you will hear from current and former industry analysts (some who have sat on both sides of the briefing table). They will share what they actually notice in briefings, how they remember (or forget) vendors afterward, and the specific habits that separate the true leaders from everyone else.

Before you head into your next report cycle or conference season, join us to learn how to stop winging your analyst briefings and start running them like the strategic moments they are.