The Trade Desk Reframes Its Open Internet Vision As ‘The Premium Internet’
The Trade Desk is focusing beyond the overall “open internet” and on what CEO Jeff Green calls the “premium internet.”
Latest
EDITOR’S CHOICE
Magnite Makes Its Case As A Differentiated SSP
For Magnite, the biggest growth opportunity lies in supply-path optimization. The trade-off is the pressure to differentiate itself from other supply-side platforms competing for agency deals.
Must Read
Google Search’s Core Updates Are Crushing Sites And Reshaping The Web
Google Search, the web’s largest traffic and revenue generator for two decades, is in the midst of sweeping overhauls that have already altered how users are funneled around the internet.
Liquid I.V. Sponsors A Formula 1 Race As DTC Brands Compete For Sports Fans
Digital-native brands are racing to break free of their social media roots to reach a broader base of US customers. For many brands, this means betting big on sports.
Criteo Splits Out Retail Media Revenue For The First Time
Criteo split out its retail media segment revenue for the first time during its earnings report on Thursday.
Google’s Ad Network Biz Dips, But Search Brings Home The Bacon
By next year, Google will have three separate business lines – Search, YouTube and Cloud – with an annual run rate to generate at least $100 billion, CEO Sundar Pichai told investors.
Cookie-Related Quips To Get You Through Google’s THIRD Third-Party Cookie Delay
If you’re looking for a think piece about what Google’s most recent third-party cookie deprecation delay means for the online ad industry – this isn’t it. 😅
The IAB Predicts Social Video Will Overtake CTV This Year
The IAB projects digital video ad spend will rise to $63 billion in 2024, representing a 16% increase from last year. Of the three video ad categories the report breaks out (social and online video and CTV), the clear winner is social video.
Writers
Podcasts
AdExchanger Talks
Is The Alt Video Currency Juice Worth The Squeeze?
Alternative TV currencies are ready for prime time from a technology standpoint. But media buyers aren’t quite there yet when it comes to adoption, says Josh Chasin, VideoAmp’s former chief measurability officer.
The Big Story
Data Dazzles Ahead Of The TV Upfronts
Will data dazzle media buyers at this year’s TV upfronts? Plus: Why recent changes to Google search results have decimated traffic for some digital publishers – and rewarded others.