Apple Search Ads Competitive Strategies for Subscription Apps

Apple Store Ads - one of the most effective platforms to acquire new users in a highly-competitive app market. 61 of 100 top apps in App Store are using this tool, 38% of marketers increased budgets for this channel this year, and 27% more are planning to do this till 2023.

With adding new Ad placements that Apple announced to roll out by the end of 2022, the competition between advertisers is becoming more challenging.

Together with leading experts in user acquisition in highly-competitive categories, we will deep dive in the following topics: