Only nine months ago, Trina Storage’s presence in Europe was largely centered on the UK market. Today, the company’s footprint spans over ten more European countries, giving the vertically integrated battery storage provider a broad and detailed view of energy storage deployment trends across the continent.
In this pv magazine Webinar, Trina Storage experts Juan Ceballos, Head of Sales for Trina Storage Europe and Konstantinos Pierros, Head of Sales Engineering for Trina Storage Europe, will share in-depth insights drawn from experience in both mature and emerging markets. The discussion will explore lessons learned from projects in various phases of deployment across Germany, the UK, Italy, Greece, Lithuania, Romania, and beyond, offering real-world perspectives on integration needs, service expectations, and how the company is evolving in response to market feedback.
Insights from developers, EPCs, and grid operators, focusing on evolving expectations for system design, safety, and delivery, will also be highlighted. In addition, the session will explore regulatory progress and emerging trends in energy storage across Southern and Eastern Europe.
With expertise spanning the full value chain - from battery cell manufacturing to EPC services - Trina Storage will also present details of its current product portfolio and introduce its latest innovation: a high-density AC block energy storage system.
Participants will get an exclusive look at the company’s new, fully-integrated AC BESS solution and learn how Trina Storage’s vertical integration strategy helps reduce system complexity, enhance compatibility, and lower costs - all while ensuring compliance with evolving EU cybersecurity and grid code requirements.
pv magazine Webinar content:
• Market insights on dynamics, regulations, and storage opportunities across Europe
• Procurement priorities of developers and utilities in large-scale BESS projects
• Project learnings from real-world European deployments, covering execution, grid integration, and performance
• Product innovations - a first look at Trina Storage’s latest large-scale solutions
• Vertical integration advantages for compatibility, streamlined deployment, and EU compliance
Participants are encouraged to submit questions in advance or via live chat during the webinar.
The session will be moderated by Marija Maisch, Energy Storage News Director at pv magazine.
Registration for this pv magazine Webinar is free of charge.
When?
Wednesday, December 17, 2025 · 15:00
Berlin
Duration: 1 hour
Price
Free
Language
English
Who can attend
Everyone
Dial-in available? (listen only)
Yes.
Dial-in Number
Please register for this event to view the dial-in info.
Hosted By pv magazine Events
Since 2015, pv magazine Webinars are a neutral platform where to have trusted conversations and share knowledge. We work with our partners to deliver our participants an informative and engaging webinar experience. Our webinars are thematically oriented and do not serve the purpose of sales.
Registration for pv magazine Webinars is free of charge. We look forward to your participation and critical feedback! Please send your questions and proposals to webinar@pv-magazine.com.
As Head of Sales for Trina Storage Europe, Juan Ceballos oversees commercial strategy and business development for utility-scale energy storage systems across Europe. With nearly 15 years of experience in the renewable energy space, he leads a...
Konstantinos Pierros is Head of Sales Engineering for Europe at Trina Storage, leading a regional team responsible for all technical engagements with customers on Battery Energy Storage Systems and the broader Trina Storage portfolio, from early...
Moderator | Energy storage news director, pv magazine
Marija has many years of experience in a news agency environment and writing for print and web editions. She has been with pv magazine since March 2017, writing for the International and Australian sites, and the global print magazine.