Proudfoot T-Lab Day 4: DIGITIZE. Value creation for all stakeholders

Users Don't Adopt. People Do. Great things happen at the intersection of people and technology.

Even before COVID, innovation, markets, customers and technology were moving organizations to Industry 4.0. Then the pandemic accelerated everything. The need to digitize and embrace new technology platforms across the enterprise and for multiple stakeholders, became even greater.

Kicking off this keynote, we'll be talking about the three aspects of digital: data digitization, business model digitalization, and the digital business, and the roadmap that ties them all together.

Then we'll launch into a panel discussion to learn how to enable your organization to beat the odds in digital transformation through the development of a people-centric digital blueprint that engages people, implements change that sticks, and delivers the business value you set out to achieve.