About
Join us for a quick webinar to hear the latest updates from Project Map It and learn how contractors are using PMI to showcase real work, photos, reviews, and project details to build trust and win more jobs. We’ll also introduce Roofer’s Coffee Shop and share more about the resources, industry news, forums, podcasts, advertising opportunities, and contractor-focused tools they offer to the roofing community.
WEBINAR ENDED
Agenda
  • Project Map It whats New with out system
  • Roofers Coffee Shop
  • Q&A
Presenters
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Steve Spence
Managing Director, Project Map It
My journey is an interesting one and could be a separate webinar all on it's own. From 3 years as a wilderness counselor, to 20 years as a special educator, I am blessed to have found myself six years in as a small tech entrepreneur with Project Map It. Wherever I've gone, my core values are to be a hard working guy that is a life long learner. I have spent the last six years learning from the industry's best in the contracting space and would love to share what I've learned with you.

Join me as I discuss best practices on adding PMI to your sales process.
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Heidi Ellsworth
President of The Coffee Shops
Heidi J. Ellsworth is a nationally recognized leader in the roofing and building industries and serves as President of The Coffee Shops™, an award-winning group of digital platforms including RoofersCoffeeShop®, MetalCoffeeShop®, CoatingsCoffeeShop®, OutdoorCoffeeShop® and AskARoofer.

With more than 30 years of experience in roofing sales, marketing and business development, Heidi has played a key role in helping the industry connect, communicate and grow. She is a founding member and past chair of National Women in Roofing, and she also serves on the boards of the NRCA and the Roofing Alliance.

Heidi is a frequent speaker, podcast host and published author, known for her thought leadership in marketing, technology, workforce development and the future of the roofing industry.
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Alex Tolle
Marketing Manager at RoofersCoffeeShop
Alex Tolle is the Marketing Manager at RoofersCoffeeShop, a position she has held since January 2023. In her role, she collaborates with contractors and industry professionals nationwide to strengthen relationships and support collaboration across the roofing community. She is also involved with the NWIR Oregon Council and is passionate about helping the industry grow.

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