Webinar: Your Career is Calling: Opportunities in Education by Professional Beauty Association

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About This Webinar

Whether you're just starting out in the industry or have years of experience behind the chair, you may be looking for additional ways to share your knowledge with other pros. Join our panel of experts from Ergo, SharkFin Shears and Ouidad to learn more about what it takes to work as an educator in the industry!

Nikki Krause

Ouidad

Nikki has been with Ouidad for over 5 years and a curly girl her whole life! As Director of Business Development, she oversees our NYC & LA Flagship Salons, our partner Flagship Salon in Fort Lauderdale, our Direct Salon B2B business, and is a contributing voice to the Education Department.

Her career in the beauty world began as a Salon Owner at the age of 28 and quickly evolved over to the Cosmetic side. As a trained makeup artist by Bobbi Brown, her first makeup job was working NY Fashion week. After working as a Regional Artist for CHANEL, she moved into the role of Education Executive for Yves Saint Laurent cosmetics conducting brand induction classes and seasonal seminars all over the country.

Coming back to the hair side over 5 years ago seemed effortless and intuitive as the texture movement was on the rise and something, she has embraced most of her life.

She loves the Ouidad motto “Let Curls Be Curls” and thinks that Curls won’t be going anywhere anytime soon.

Willy Hyde

SharkFin Shears

In a relatively short time in the industry, Willy has accomplished some of his life-long goals. He has dedicated himself to education and has worked with our industry’s finest.

Along with mentoring under some of the savviest business owners in the beauty industry, and motivated by his passion for hair, he has done education for multiple companies that include cutting, coloring, and styling. He has had the privilege of working beside some of our industry’s best at Fashion Week, on stage, and in the classroom.

Willy is now the Director of Education for Shark Fin Shear Company and is committed to helping everyone he comes in contact with the best that they can be.

Robert Reed

Ergo Styling Tools

For nearly three decades, ERGO Research, Inc. has been considered the “go to” company for photo session and entertainment industry hair stylists, salons and hair care companies seeking leading edge hairstyling tools for creating the most beautiful and uniquely creative hair designs. As the producer of ERGO Styling Tools, ERGO is widely regarded as the industry leader in delivering perfectly ergonomic hair styling tools that meet the quality standards and after sales service needs of this demanding clientele. Tens of thousands of professional stylists have been inspired and served by the creative energies of ERGO Research founder, Robert Reed.

In fact, Reed is so highly respected by his peers that he ranks in the top 1% of endorsed hair care professionals on LinkedIn.

Reed developed this passion of serving stylists while serving as President and co-owner of Hikari Scissors U.S.A. He is widely credited by many as the main drive behind this world leading and most exclusive brand. It was Reed’s strategy to develop lifelong Customers and many stories of his commitment to serving the styling community have been written about in numerous trade magazines and Customer Service books. In forming ERGO Research in 1994, Reed was determined to research, develop or discover the most complete ergonomic collection of styling tools in the world.

Reed is the creator of the successful educational program, the "Art of the Blow Dry", presented to leading salon groups in North America. With over three decades of industry insight gained as a professional products distributor, manufacturer (as Corporate Vice President of Sales and Marketing for the professional division of Vidal Sassoon and Vice President of Sam Villa, a creative partner of Redken 5th Ave) and over 35,000 salon visits throughout 4 continents, Reed is well versed in the needs of professional salon owners and stylists, school owners, educators and students and has consulted cosmetology boards regarding sanitation practices.

According to the publisher of America’s leading trade journal, “Robert Reed and ERGO receive more positive press coverage than companies 10 times their size. ERGO simply has more meaning to the stylist and Robert Reed continues to capture the imagination and allegiance of the professional salon industry in North America”.

Reed has been honored as a judge for the North American Hairstyling Awards 2020 and 2021.