About this Webinar
In this session, you will learn some of the best ways to use digital marketing to your advantage to GAIN and RETAIN the ‘right’ clients in your business. Whether you’re a salon owner or independent service provider, you will benefit from this knowledge to help you better understand ways that you can use digital to grow your business.

1. Get found on page #1 of Google
• Did you know that the 1st result shown in a Google search result get 33% of all clicks that that results after the 1st page get less than 1% of clicks?
• Learn the key elements of SEO to get you to the top of Google searches
2. Use the power of points to retain clients
• Learn the most important factors to implement a successful customer loyalty program that will increase sales and retain clients

Supported in part by the Joseph L. Weir Trust
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    Scott Moon
    Founder, Salon S.O.S.
    Scott Moon founded Salon S.O.S. to bring his 20+ years of beauty industry experience, plus impressive marketing prowess, together to create incredible business development tools specifically designed for the salon industry. A marketing Major from McGill University and former General Manager of the #1 professional products brand in the salon industry, Scott’s strategic, consumer-centric approach has helped numerous salons and spas, distributors and manufacturers grow their businesses. Scott is dedicated to adding value to the salon industry. A sought-out speaker and thought leader, Scott infuses his passion and energy into innovative and empowering solutions for salons and spas across North America.
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