Mo Ahmad
Head of Marketing Strategy & Development, EMEA at SAP
Mo Ahmad is SAP’s Head of Market Strategy & Development, EMEA, with more than 25 years of global experience in procurement technology, SaaS, alliances, and business development.
A recognised thought leader on Agentic AI in procurement, Mo advises CxOs on how to translate emerging technologies into practical value, combining strategic vision with hands-on execution. He has held senior leadership roles at SAP, JAGGAER, TealBook, Perfect Commerce, and Hubwoo, where he has consistently driven ecosystem growth and digital transformation.
Passionate about mentoring and collaboration, Mo is dedicated to helping organisations — and people — grow in the era of AI.