The Midterms: How Communicators Should Prepare and Respond

With the midterm elections weeks away, business communicators are in a quandary. Once again, the debate over whether or not companies should take a stand, potentially alienating a percentage of their customer base, is top of mind.

Many companies and their communicators are concerned about how some lawmakers and customers retaliate for certain recent political and social positions they’ve taken. Some companies that historically stayed out of the fray until recently seem particularly vulnerable.

As such, how should communicators counsel the C-Suite at this critical moment?

Join us as a bi-partisan panel offers solutions and analysis that will help communicators and the businesses they represent succeed during this critical moment.

What You’ll Learn:
  • What communicators and businesses should do to prepare ahead of the elections
  • How to respond if a politician calls out your company for a position you have, or have not, taken
  • How to manage various, and potentially competing, stakeholders’ expectations over whether to take a stand
  • How to determine whether to adjust your messaging in the event of a contested election
  • Duration: 1 hour
  • Price: Free
  • Language: English
  • Who can attend? Everyone
  • Dial-in available? (listen only): Not available.
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