Reputation Matters: Future Proofing the Comms Industry through Streamlined Decision-Making

ABOUT THIS WEBINAR
The vast majority of C-suite leaders (85 percent, per a recent Signal AI study) believe that reputation is more important than margin in the decision-making process. Coupled with an overwhelming amount of data to weed through in decision-making processes, it’s no surprise that PR and communications professionals today are feeling the pressure to perform.

In this webinar, our panelists will discuss the impact of reputation-based decision-making on their limited time and how this process can change the way communicators work in the future.
AGENDA
  • How to get a seat at the table with leadership to better align on what data matters most to your organization
  • How to confidently aggregate your company’s data to make informed reputation-based decisions
  • How to recoup time spent and utilize technology in decision-making processes to work more efficiently
ADDITIONAL INFO
  • Duration: 1 hour
  • Price: Free
  • Language: English
  • Who can attend? Everyone
  • Dial-in available? (listen only): Not available.
FEATURED PRESENTERS
  • Webinar hosting presenter

    Matt Brown

    President of Americas & Asia-Pacific, Signal AI
    Matt Brown is President of Americas & Asia-Pacific for Signal AI, a leading global provider of real-time information and unlimited insight for media monitoring, reputation management and market intelligence. Brown is responsible for operations,...
    Full Profile
  • Webinar hosting presenter

    Beth Roden

    Senior Vice President and Head of Communications, Bayer U.S. and Head of Communications, Consumer Health, North America
    Beth leads the divisional and corporate Communications teams in supporting the U.S. organization’s efforts to accelerate growth through broader transformation efforts while continuing to build Bayer’s reputation in the U.S. She also leads...
    Full Profile
  • Webinar hosting presenter

    Joe Scannell

    Senior Vice President, Head of Digital Prosek Partners
    Full Profile
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