An Introduction to Threads for PR Professionals

Meta’s Threads launched with a bang, surpassing 100 million users in less than a week and threatening Twitter’s niche. This shake-up has created opportunities and questions for communicators who must develop a strategy for this emerging platform. Join PR and Communications professionals from across the industry for PRNEWS' exclusive Intro to Threads--what it is and how it works.

• Threads Overview. What it is and how to evaluate if it's right for your PR initiatives
• Using Threads. Top advice on what your org should do right now to get started.
• Threads vs Twitter. How to determine whether to sunset your twitter account.
• Threads Tips. Advice on using the platform to support your messaging and PR campaigns.