Webinar: PR Analytics On-Demand by PRmoment Webinars

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PR Analytics On-Demand

About

Why buy this on-demand webinar? Very simply you'll get to hear from leading experts, talk to you about how they use data and analytics to measure modern, integrated communications.

on-demand webinar

Agenda

Understanding the five different data stacks that agencies need for integrated public relations work
A guide to AMEC’s M3 Measurement and Planning tool
Case study: How better insight analytics and a digital approach to PR has transformed the comms strategy and contributed to increasing sales for Canagan pet food
Why creativity needs effectiveness and effectiveness needs creativity
A Measurement Journey: How Diageo designed and implemented an evaluation system for its communications

Presenters

Ben Smith

Founder, PRmoment

I launched PRmoment.com in 2008, Creativemoment.co in 2018 and Just.Marketing in 2020.

Jonny Bentwood

Global Head of Data & Analytics, Golin

Strategic consultant to executives using data to provide guidance on reputational and crisis issues and maximising marketing campaigns.

Richard Bagnall

Chairman, AMEC and Global Co-Managing Partner, Carma

Richard has more than 25 years of experience working in the Public Relations and communications sector.
Specialties: PR measurement & ROI, media analysis & evaluation, social media measurement, analytics & insights consultancy, PR Planning, public relations & communications.

Gemma Moroney

Co-founder and behaviour designer SHOOK

Gemma is one of the UK PR's scenes most experienced head of insight.

Sarah Evans

Senior Digital Strategist, Bottle

James Alexander

Head of Culture & Entertainment, PR & Influencer Marketing. Premium Core, Europe Marketing, Diageo

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