Social media analytics for international market research offers a great deal of insights. It allows international marketers to listen to their consumers in their common habitat. These modern tools reveal their passions, preferences and interests. All these factors affect the attractiveness of these markets and allows us to estimate market need for our products or services. Social media analytics allows as well to take some sneak peeks at competition presence in these countries. Companies use social media analytics to find conversations with the goal of understanding its markets and competitors. Our webinar will provide insights on how social media analytics can be used by companies and we will as usual provide some use cases and applications by Prime Target.