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November 22, 2019 at 10:00:00 AM · Eastern Time (US & Canada)
About This Webinar

Social media analytics for international market research offers a great deal of insights. It allows international marketers to listen to their consumers in their common habitat. These modern tools reveal their passions, preferences and interests. All these factors affect the attractiveness of these markets and allows us to estimate market need for our products or services. Social media analytics allows as well to take some sneak peeks at competition presence in these countries. Companies use social media analytics to find conversations with the goal of understanding its markets and competitors. Our webinar will provide insights on how social media analytics can be used by companies and we will as usual provide some use cases and applications by Prime Target.

Who can view: Everyone
Webinar Price: Free
Featured Presenters
Webinar hosting presenter Tatiana Miron
CEO and Founder
Tatiana Miron is CEO and founder of Prime Target, startup specialized in international advisory services and tools for SMEs. She has 15 years of experience in international trade and development and consulting for 300+ companies.

Tatiana is a global strategy consultant and advisor on high-level decisions in an unbiased fashion, using deep industry knowledge to deliver the best results. Her role is to use rigorous fact-based, quantitative analysis to identify and prioritize strategic business issues for my clients, and work both top-down and bottoms-up across key business units and geographic regions to chart the strategic direction of the global network and global businesses.
Webinar hosting presenter
Data Scientist
It’s true that social media data is messy. Its content is composed of not only text, but slang, jargon, acronyms, and abbreviations, as well as images, GIFs and video, and links to other content—all of which can be characterized as unstructured information, which is notoriously difficult to handle. Jared Stufft is our data scientist and expert in social media analytics. While not an easy task, at Prime Target we work to make the content on social media insightful, useful and effective for business.
Webinar hosting presenter
Prime Target NA Business Development
Hosted By
This channel is dedicated to Prime Target's webinars. Our webinars are inspired by our clients' stories and designed to bring useful insights on internationalization. Prime Target is a digital advisory and business intelligence platform. We provide innovative advisory and tools for exporters.