This webinar will coach founders on how to analyze downside demand risk and marketing upside during this global health emergency. Specific categories will be examined as examples based on prior research. The specific reality of premium brands will also be discussed. Q&A will be included.
Dr. James Richardson has nearly 20 years of experience helping food and beverage brands strategically plan their growth. He is author of Ramping Your Brand: How to Ride the Killer CPG Growth Curve, a first of its kind book on how under-capitalized companies can accelerate growth through advanced niche marketing strategy. Available now on Amazon. He posts frequently on LinkedIN and in FoodnavigatorUSA.