In this webinar, I share some top tips on how to master scanner data analytics as a busy founder who must learn how to measure your brand's performance in an objective competitive context.
  • What is Scanner Data?
  • Top Benefits to Learning to Analyze This Data
  • The PGS 10 Metrics
  • Q&A
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    James Richardson
    Dr. Richardson is the founder of Premium Growth Solutions, a strategic planning consultancy for early-stage consumer packaged goods brands. As a professionally trained cultural anthropologist turned business strategist, he has helped nearly 100 CPG brands with their strategic planning, including brands owned by Coca-Cola Venturing and Emerging Brands, The Hershey Company, General Mills, and Frito-Lay, as well as other emerging brands such as Once Upon a Farm, Dr. Squatch Soap, Dude Wipes, Proven skincare, Rebel creamery, and June Shine kombucha.
    James is the author of “Ramping Your Brand: How to Ride the Killer CPG Growth Curve,” an award-winning, best-selling business book on Amazon. He also hosts his podcast—Startup Confidential.