In this webinar, I share some top tips on how to master scanner data analytics as a busy founder who must learn how to measure your brand's performance in an objective competitive context.
What is Scanner Data?
Top Benefits to Learning to Analyze This Data
The PGS 10 Metrics
Dr. Richardson is the founder of Premium Growth Solutions, a strategic planning consultancy for early-stage consumer packaged goods brands. As a professionally trained cultural anthropologist turned business strategist, he has helped nearly 100 CPG brands with their strategic planning, including brands owned by Coca-Cola Venturing and Emerging Brands, The Hershey Company, General Mills, and Frito-Lay, as well as other emerging brands such as Once Upon a Farm, Dr. Squatch Soap, Dude Wipes, Proven skincare, Rebel creamery, and June Shine kombucha.
James is the author of “Ramping Your Brand: How to Ride the Killer CPG Growth Curve,” an award-winning, best-selling business book on Amazon. He also hosts his podcast—Startup Confidential.