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About This Webinar
1. Key Quantitative Tools
2. Basics of Mini-Survey Design
3. PGS survey templates
4. Qualitative Interviewing Basics
5. PGS sample interview questions
Webinar ID
a4c2781976cd
Presenter
  • 1590073284-79dfb0c368a2df23
    James F. Richardson, Ph.D.
    Founder
    Dr. Richardson is the founder of Premium Growth Solutions, a strategic planning consultancy for early-stage consumer packaged goods brands. As a professionally trained cultural anthropologist turned business strategist, he has helped nearly 100 CPG brands with their strategic planning, including brands owned by Coca-Cola Venturing and Emerging Brands, The Hershey Company, General Mills, and Frito-Lay, as well as other emerging brands such as Once Upon a Farm, Dr. Squatch Soap, Proven skincare, Rebel creamery, and June Shine kombucha.

    James is the author of “Ramping Your Brand: How to Ride the Killer CPG Growth Curve,” a #1 Best-seller in Business Consulting on Amazon. He also hosts his podcast—Startup Confidential.