An update to my 2021 update, using the same dataset and others. Analysis of major premium segment trends as the pandemic becomes endemic in the U.S. Plus 15 minutes of Q&A!
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    James Richardson
    Dr. Richardson is the founder of Premium Growth Solutions, a strategic planning consultancy for early-stage consumer packaged goods brands. As a professionally trained cultural anthropologist turned business strategist, he has helped many emerging brands with their growth plans, including Once Upon a Farm, Dr. Squatch Soap, Happy Egg, Dude Wipes, Proven skincare, Rebel creamery, and June Shine.

    James is the best-selling author of “Ramping Your Brand: How to Ride the Killer CPG Growth Curve,” a #1 Best-seller in Business Consulting on Amazon. He also hosts his own rapidly growing podcast—Startup Confidential.