About This Webinar
Using the latest data from Nutrition Business Journal, I will explore the range of variation in premium sales during the initial year of the pandemic. You will learn why certain macro-categories underperformed and why others benefited from the external shock of lock-downs. Most importantly, you'll learn the key variables that you, too can track with or without expensive panel data better to understand the hidden cultural dynamics of your operating category.

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    James Richardson
    Dr. Richardson is the founder of Premium Growth Solutions, a strategic planning consultancy for early-stage consumer packaged goods brands. As a professionally trained cultural anthropologist turned business strategist, he has helped nearly 100 CPG brands with their strategic planning, including brands owned by Coca-Cola Venturing and Emerging Brands, The Hershey Company, General Mills, and Frito-Lay, as well as other emerging brands such as Once Upon a Farm, Dr. Squatch Soap, Proven skincare, Rebel creamery, and June Shine kombucha.
    James is the author of “Ramping Your Brand: How to Ride the Killer CPG Growth Curve,” a #1 Best-seller in Business Consulting on Amazon. He also hosts his podcast—Startup Confidential.

    Premium Growth Services Website – https://www.premiumgrowthsolutions.com/
    Services – https://www.premiumgrowthsolutions.com/services/
    LinkedIn - https://www.linkedin.com/in/premiumgrowthsolutions/#
    Riding the Ramp Book - https://www.amazon.com/Ramping-Your-Brand-Killer-Growth/dp/1733444637