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This third update on the ongoing SARS CoV2 pandemic and its impact on consumer packaged goods will focus on updating viewers regarding key data points in restaurant and CPG consumption. It will also offer my 2021 outlook for the CPG sector, with an emphasis on how early stage brands should plan for 2021.
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    James Richardson
    Founder
    Dr. Richardson is the founder of Premium Growth Solutions, a strategic planning consultancy for early-stage consumer packaged goods brands. As a professionally trained cultural anthropologist turned business strategist, he has helped nearly 100 CPG brands with their strategic planning, including brands owned by Coca-Cola Venturing and Emerging Brands, The Hershey Company, General Mills, and Frito-Lay, as well as other emerging brands such as Once Upon a Farm, Dr. Squatch Soap, Proven skincare, Rebel creamery, and June Shine kombucha.

    James is the author of “Ramping Your Brand: How to Ride the Killer CPG Growth Curve,” a #1 Best-seller in Business Consulting on Amazon. He also hosts his podcast—Startup Confidential.