Media coverage of ESG topics has grown eightfold since 2018, becoming one of the primary drivers of reputation for brands and organizations. Successful communication strategies for CEOs, therefore, shift the focus of key messaging elements to ESG themes.
Agenda
Learn how to turn your CEOs into 'Communicators-in-Chief'
Discover 'Voice Ownership' as the essential tool in CEO-driven communications
Get new insights into how corporate reputation translates into brand equity, investability, and market valuation
Presenters
Falk Rehkopf
CEO, Plotlights
Falk is CEO of Plotlights, a SaaS platform for communicators looking to build and protect their brands.
Falk is a communication expert with a passion for PR & PR technology, Cyber Resilience and Storytelling. He worked in senior position at Forrester Research, Cision and Ubermetrics.
Eric Ziller
COO, pressrelations USA
As Chief Operating Officer North America at pressrelations, Eric Ziller leads the company’s ambitious growth plans for the region. Eric is a veteran in the media intelligence and PR technologies industry, having previously served as Cision’s Senior Vice President for its Insights division, as well as having successfully led and significantly grown PRIME Research’s UK subsidiary.