Powering your Brand Through Influence & Social

In a time when trust is currency and attention is scarce, influencer marketing offers a powerful way for brands to build meaningful connections with their audiences.

This session explores how partnering with content creators can humanize your message, expand your reach, and influence action, especially when paired with a thoughtful social media strategy.

We’ll also touch on how today’s consumers are using social platforms (and AI) as search engines, and why that makes your digital storytelling more important than ever.

Session Objectives:
Why Influencer Marketing Matters More Than Ever
Understand the evolving role of creators in building brand credibility, authenticity, and community.

Social Media = Search (with a touch of AI)
Explore how people are discovering products, ideas, and services through social search—and why your influencer content needs to be findable, relatable, and aligned with intent.