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Recorded
Thursday, November 18, 2021 · 9:00 a.m.
"All key for success in China: transparency, Expertise, and Cultural Differences"
Recorded
Thursday, November 18, 2021 · 9:00 a.m.
ABOUT THIS WEBINAR
Jenny Sidorova - Ex Global content strategy director, Active Cosmetics Division at L’Oréal
From Louis Vuitton to Walmart to L'Oreal: what jenny did in each (the evolution of digital marketing, content marketing, and team structures), what she observed between EU and China teams, the issue they’ve met and what did the team test to fix it. Jenny will provide specific example of launching dermocosmetics category event with an e-commerce partner in China: what they did and why it worked (La Roche Posay example). Finally, Jenny will share with the audience what are the mistakes to avoid.
AGENDA
Evolution of digital marketing, content marketing, and team structure. What she observed between EU and China teams, the issue they’ve met and what did the team test to fix it
Specific example of launching dermocosmetics category event with an e-commerce partner in China: what they did and why it worked (La Roche Posay example)
What are the mistakes to avoid.
ADDITIONAL INFO
When:
Thursday, November 18, 2021 · 9:00 a.m.
Paris
Duration: 30 minutes
Price:Free
Language:English
Who can attend?Everyone
Dial-in available?
(listen only):Yes.
Dial-in Number:
Please register for this Webinar to view the dial-in info.
Ex Global content strategy director, Active Cosmetics Division in L’Oréal.
Jenny Sidorova is a digital marketing connoisseur, passionate brand strategist, e-commerce experience insider, and above all, a content marketing expert with over 12 years experience in some of the world's Fortune 500 companies: Louis Vuitton,...
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