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Recorded

"All key for success in China: transparency, Expertise, and Cultural Differences"

Recorded
ABOUT THIS WEBINAR
Jenny Sidorova - Ex Global content strategy director, Active Cosmetics Division at L’Oréal

From Louis Vuitton to Walmart to L'Oreal: what jenny did in each (the evolution of digital marketing, content marketing, and team structures), what she observed between EU and China teams, the issue they’ve met and what did the team test to fix it. Jenny will provide specific example of launching dermocosmetics category event with an e-commerce partner in China: what they did and why it worked (La Roche Posay example). Finally, Jenny will share with the audience what are the mistakes to avoid.
AGENDA
  • Evolution of digital marketing, content marketing, and team structure. What she observed between EU and China teams, the issue they’ve met and what did the team test to fix it
  • Specific example of launching dermocosmetics category event with an e-commerce partner in China: what they did and why it worked (La Roche Posay example)
  • What are the mistakes to avoid.
ADDITIONAL INFO
  • When: Paris
  • Duration: 30 minutes
  • Price: Free
  • Language: English
  • Who can attend? Everyone
  • Dial-in available? (listen only): Yes.
  • Dial-in Number: Please register for this Webinar to view the dial-in info.
FEATURED PRESENTERS
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