" How to compete and win in China E-commerce - 9 lessons for beauty brands"

ABOUT THIS WEBINAR
As of 2021, China represents over half of global e-commerce. Alibaba’s TMG platform is growing with a CAGR of 78% while Skincare, Color Cosmetics, and Applicators have all seen double digit CAGR growth since 2016. The rise of livestreaming and social commerce is creating a quantum leap forward in D2C customer brand engagement. So, whether your goals are growing revenue, expanding distribution channels, or finding an ideal solutions partner, we’d like to invite you to attend our webinar to learn what brands are doing in the market.
AGENDA
  • Why are beauty brands increasingly taking a look at China?
  • What are the biggest mistakes brands make once they are in China?
  • The sin of "nothing" - no customization or localization
  • The increasing need for data and transparency through reporting and decision making
  • The rise of social commerce and livestreaming
  • China requires both a startup mentality and a long-term approach
ADDITIONAL INFO
  • Duration: 2 hours 30 minutes
  • Price: Free
  • Language: English
  • Who can attend? Everyone
  • Dial-in available? (listen only): Yes.
  • Dial-in Number: Please register for this Webinar to view the dial-in info.
FEATURED PRESENTERS
  • Webinar hosting presenter

    Frank Lavin

    Founder and CEO at Export Now
    Long-time trade expert and China hand, Frank Lavin serves as Chairman of Export Now, a company that runs e-commerce stores in China for international brands. He previously served in Asia leadership positions with Citibank, Bank of America, and...
    Full Profile
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