Webinar: Marketing Under Attack: How NOT to get fired as a CMO by OrbitalX Webinars

About This Webinar

Marketing is caught in a quagmire.

It’s never been more under pressure to perform.

Never been so starved of resources.

It has never been more critical to a company's future and survival.

Every great CMO we speak with wants to and does own responsibility for pipeline generation.

It’s not a silver bullet, but it is a common characteristic of CMOs who continue to push performance.

During this session, we explore the three pillars that B2B CMOs obsess over to ensure they meet the revenue organisation's goals.

The big, uncommon thinking injected into data, story and execution means the pipeline becomes predictable.

And the marketing function remains as an integral part of the revenue machine whilst market pressure continues to build.

Agenda

Why marketing is currently caught in a complicated, but not impossible, position
Why pipeline ownership is protecting CMOs, not penalising them
The big, uncommon thinking marketers can apply to make pipeline predictable

Stuart Dale

Co-founder, OrbitalX

Stuart Dale is a founder at OrbitalX, who has supported over 100 B2B software companies in the last 2 years to build demand for their business.

After spending 5 years in New York where he was responsible for building revenue at a Google Ventures backed software company which was eventually sold, he went on to build OrbitalX with the goal of helping more teams hit their revenue goals faster and more efficiently.

He has supported businesses ranging in stage from Seed stage to Publicly listed across the globe.

James Ford

Co-founder, OrbitalX

James Ford is a go-to-market expert, specialising in the storytelling and tactics required for businesses to break through the noise and win.

Over the past 15-years, James has led sales, marketing and product teams, giving him a unique perspective on how businesses can integrate each component to grow rapidly and sustainably.

Notable successes for James include taking cloud services businesses from $0 to $3m ARR, bootstrapping a DTC brand from $0-$1m, launching hundreds of successful GTM motions for complex value proposition businesses, and setting up the National Equipment Appeal Database, the during COVID-19 pandemic, which relocated millions of items of PPE from industry to frontline health workers.

Mark Choueke

Creater of DMWL Podcast

Mark Choueke is a former award-winning journalist and author of the bestselling B2B marketing book Boring2Brave. He has built a reputation as a leader at the heart of the global B2B marketing and communications arena, having held senior marketing roles at high-growth tech companies including Mention Me and Qubit. Mark has operated within both large corporates and startups, raised investment to found and run a successful tech marketing agency, and is the creator and host of the Do More With Less podcast, spotlighting bold marketers who make big impact with limited resources.

He was editor of Marketing Week magazine and earlier, a business correspondent on UK national newspaper The Sunday Telegraph. He then swapped journalism for marketing and has since served - either on senior leadership teams in-house or as strategic advisor - more than 50 B2B technology companies across the world.

Mark is a regular conference keynote speaker and has guested on industry stages in numerous countries including the likes of ‘Think with Google’ in London, ‘Viva Technology’ in Paris and AdWeek in New York City.