With reduced budgets, you’ll find it hard to achieve growth on your own. Building active alliances of supportive partners - both internal and external - is an activity the best marketers are focusing on to deliver a hard commercial advantage.
In this special episode of Do More With Less, your host Mark Choueke will be joined by two of his favourite commercial virtuosos, Jocelyn Toonders and Ilan Bass. High-value partnerships and executive content creation will both be on the agenda.
Together, Jocelyn, Ilan, and Mark will share and explore two different strategies to make your marketing budgets and resources stretch so much further that you and your bosses could have imagined.
We’re bringing together three amazing B2B marketers with huge personalities and - collectively - a ridiculous array and depth of Go-To-Market experience to help you Do More With Less.
Agenda
How some strategies for Doing More With Less require you to operate both inside and outside your organisation
The big opportunities and potential pitfalls of turning your execs into your creators
How to build the commercial partnerships that are key to your organisation’s growth
Jocelyn Toonders
VP Sales & Partnerships, Inkpact
Ilan Bass
Fractional CMO, B2C and B2B Marketing and Growth leader