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Discover how SouthStar is partnering with Gorilla to overcome market challenges through innovative solutions that enhance pricing strategies and integrate seamlessly with existing technology. By leveraging Gorilla's centralized data approach, SouthStar is paving the way for real-time, automated quoting while strengthening risk management capabilities and driving efficiency across the sales team.

This webinar will be moderated by Gorilla Solutions Consultant, Greg Videen.
  • Creative Solutions: See how SouthStar is overcoming market challenges and improving pricing strategies with fresh ideas.
  • Smart Tech Integration: Find out how Gorilla’s centralized data is seamlessly working with SouthStar’s existing systems for quick, automated quoting.
  • Stronger Together: Discover how this partnership enhances risk management and makes the sales team more efficient.
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Managing Director, B2B Markets at SouthStar Energy Services, LLC
Chris serves as Managing Director of B2B markets for SouthStar Energy Services (SSE). Over the past twenty-five years, SSE has become one of the largest and most successful non-regulated retail natural gas suppliers in the U.S., serving more than a half-million customers in its core Georgia footprint alone and tens of thousands more across a ten-state footprint. He leads all business-to-business initiatives, managing a team of 25 professionals who create superior value and provide an outstanding client experience by creating unique natural gas solutions for SSE’s commercial and industrial (C&I) portfolio.

He is engaged in all areas of the business including planning and innovation, systems integration, product creation, customer engagement, strategic partnerships, employee development, and industry advocacy, with an emphasis on sustainability solutions. He joined the company in 2008 and has overseen the steady, profitable growth of this business unit since that time.
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Co-founder and CEO at Gorilla
Ruben Van den Bossche, co-founder and CEO of Gorilla, is responsible for leading the development and execution of Gorilla’s long-term strategy and driving rapid growth. A Tech Innovator and Energy Sector Disruptor, Ruben was previously the COO at November Five, and founder at Tablebooker, and holds a PhD in Cloud computing.

Backed by €23m in Series B funding from investors Headline, Ruben and Gorilla continue to redefine the utility retail sector, fostering a future where financial success and environmental responsibility go hand in hand. As a transformative leader in the ongoing evolution of the energy sector, Ruben's unique blend of technical expertise, entrepreneurial spirit, and industry insight helps guide a talented team of 'data rangers' to drive the company's mission to empower energy and utilities firms with data-centric solutions.
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Director of Strategic Planning at SouthStar Energy Services, LLC
Steven serves as Director of Strategic Planning for SouthStar Energy Services. Southstar is a multi-state marketer in the United States delivering natural gas and related services to homes, businesses, government entities, and utilities with approximately 680,000 customers in 10 states. Steven works collaboratively across the company to identify strategic initiatives, communicate strategic direction, and perform financial valuation on new development opportunities.

He joined the company in 2007 and has also served as a leader in Structuring, Business Development, and Market Analysis. Over his 30 years in the industry, Steven has worked in regulated and deregulated electric energy markets as well as deregulated natural gas markets.