This workshop will explore how McLuhan focused attention on the importance of pop culture and gave rise to scholarly criticism of forms ranging from advertising, radio, television, and comic strips. McLuhan, dubbed “the high priest of pop culture,” influenced sixties figures such as Andy Warhol and Timothy Leary, who credited McLuhan with inspiring his famous mantra “Turn On, Tune In, Drop Out.” McLuhan, though a conservative Catholic, was adopted as a media guru by the hippie counter-culture in the sixties.

Presented by Dr. John Dennis Anderson