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In crafting an emergency economic response to the COVID-19 crisis and longer-term recovery, it is imperative to look beyond top line numbers and averages to consider the differing impact of this crisis on diverse populations. The mechanisms and institutions that can effectively deliver emergency financial relief and patient capital for recovery in some communities are different from those that can effectively meet the needs of others. A responsible approach to addressing this crisis will include deploying capital and other resources through a wide range of institutions and networks that reflect the diversity of our economy and our nation’s communities. We must also aggressively hold profiteers and predatory market actors accountable, as well as major institutions that rely on public support, but fail to play their appropriate role in a long term recover. NALCAB experts will provide an overview of the current economic state of Latino communities and policy perspectives and recommendation to address the massive economic losses to Latino communities from Covid-19.
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Director of Programs, NALCAB
Holly Frindell is Director of Programs and oversees NALCAB’s Equitable Neighborhood Development, Financial Capability and Small Business program areas. She brings over 14 years of experience in municipal and nonprofit program management addressing issues such as financial empowerment, economic development and homelessness.

Prior to joining NALCAB, she worked for the City of San Antonio Department of Human Services, where she coordinated the implementation of the San Antonio’s first ever Financial Empowerment Centers to provide free, one-on-one financial counseling to San Antonio residents. Previously, at the New York City Department of Homeless Services, she helped develop and implement an innovative rental subsidy program with a cash match component, working closely with national asset building organizations, national and local funders, local credit unions and banks and community based organizations to build an effective program. She also served for a year as a full-time volunteer at Mercy Center in the South Bronx, a community center that empowers women and their families to develop skills for healthy family living and economic advancement.

Holly earned her Master’s degree in Urban Policy Analysis and Management from The Milano School of International Affairs, Management, and Urban Policy at The New School in New York and her Bachelor’s degree in Urban Studies and Spanish from Trinity University in San Antonio, TX. She currently serves on the CBA Fund Board and the San Antonio Community Action Advisory Board.


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CHIEF PROGRAM OFFICE
Levar Martin is an executive member of the National Association of Latino Community Asset Builders (NALCAB) leadership. He has extensive programmatic experience in the areas of data analysis and research, and technical assistance to member organizations and government entities around affordable housing and policy.
As NALCAB’s Chief Program Officer, Levar oversees NALCAB’s national program areas: equitable neighborhood development, small business investment, family financial capability and the rural capacity building program, which includes the rural revolving loan fund. Levar also drives NALCAB’s work in building the capacity of small business lenders and minority serving Community Development Financial Institutions (CDFIs); and integrating financial capability across asset building programs.
Prior to joining NALCAB, Levar worked as a manager for a small business and completed his internship with the City of San Antonio’s Department of Planning and Community Development, focusing on Geographic Information Systems (GIS). He earned a Bachelor of Arts in Sociology with a concentration in Urban Studies from Trinity University and a Master of Science in Urban and Regional Planning from the College of Architecture, Construction and Planning at the University of Texas at San Antonio (UTSA).
Levar currently serves on the San Antonio Housing Authority’s Moving to Work Advisory Committee, the City of San Antonio’s Vacant Building Advisory Committee, BB&T’s Texas Advisory Committee, and RAISE Texas’ Board of Directors. He is the 2018 recipient of the Rising Star Award for Urban and Regional Planning from the University of Texas at San Antonio for his outstanding professional progression in the discipline of urban planning, and was recently selected to the NeighborWorks America Achieving Excellence Executive Leadership program at the Kennedy School of Government at Harvard University.
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