Special Offer: Get 50% off your first 2 months when you do one of the following
Personalized offer codes will be given in each session

Focus on the Customer and the Employees as a Person

Mon, Dec 6, 2021 · 3:00 AM · Eastern Time (US & Canada)
About This Webinar

This presentation will introduce a new way of thinking about how companies approach understanding their customers. This mindset is applicable to companies of any size—from startups to established corporations. Per Genov, once we realize that consumers are real people with real behaviors, emotions, motivations and goals, we will recognize that customer research has to have a common business objective and a coordinated set of methods across the organization. Using highlights from a Zappos case study, attendees will take away strategies to understand the person, not the “shopper” or the “user” and discover how to eliminate organizational silos when it comes to customer understanding. Attendees will also learn how to use results to inform their business as a whole and hear why company culture matters.

Who can view: Everyone
Webinar Price: Free
Featured Presenters
Webinar hosting presenter
Head of Customer Research, Zappos
Alex Genov is an experienced customer research professional who applies his experimental social psychology background and his passion for research, design and innovation to solving important customer and business problems. His professional goal is to help teams create remarkable products and services which make people’s lives easier and more enjoyable. Currently, Alex is leading customer research for the Zappos Family of Companies. In previous positions, he was responsible for research and usability of the products and services for companies like TurboTax (Intuit), State Farm Insurance and the Active Network. He has over 15 years of relevant experience with both startups and Fortune 500 companies. Alex has a PhD in experimental social psychology from Clark University. His areas of research include defining and measuring emotions, individual differences, usability and consumer segmentation.
Hosted By
N.A. Hardware & Paint Association  webinar platform hosts Focus on the Customer and the Employees as a Person
The North American Hardware & Paint Association's mission is to help independent home improvement and paint and decorating retailers, regardless of affiliations, become better and more profitable retailers.