With over a decade of leadership in the agricultural technology sector, Roy currently serves as Senior Product Manager at Netafim USA, specializing in Digital Farming and Water Meters. Roy leads the development of innovative, user-focused solutions that help farmers and water professionals optimize resource use while advancing sustainability goals. Roy’s expertise includes market analysis, cross-functional team leadership, and product lifecycle management, ensuring delivery cutting-edge products that meet industry demands.
Roy previously served as the Commercial Lead for Digital Farming, where he was responsible for driving market growth and adoption of technologies that promote sustainable agriculture and water management. Before joining Netafim, Roy served as CEO of Galcon USA, where he led growth initiatives across North America's irrigation markets.
With a deep passion for leveraging technology to address critical challenges in agriculture and water conservation, Roy is dedicated to developing solutions that benefit both businesses and the environment.