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About This Webinar
Making the right decision about digital farming investments often requires more than just new technology. Growers need clear insight into performance, confidence in the numbers, and a way to connect daily irrigation decisions to long term financial outcomes. This webinar explores how smart irrigation data can bring that clarity.

Join Roy Levinson and Val Fishman, specialists in drip irrigation and digital farming. Val will share how growers have used GrowSphere to gain visibility through reporting and metrics that support stronger financial planning and open the door to funding opportunities. By translating field data into clear documentation, growers are better equipped to evaluate investments and communicate results. Roy brings hands on product expertise, explaining how GrowSphere systems are implemented alongside drip irrigation and how to ensure the technology delivers consistent value over time.

Together, Roy and Val have worked with growers to put GrowSphere systems into practice, helping them move from assumptions to measurable results and make more confident decisions about where and how to invest.

In this session, you will explore
-How irrigation data can inform smarter investment decisions
-Ways reporting and metrics support accountability and long term planning
-What successful implementation looks like in real growing operations
-Examples of growers aligning digital tools with financial outcomes
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Roy Levinson
Sr. Product Manager Digital Farming
Roy Levinson leads Netafim’s Digital Farming initiatives, including the GrowSphere™ platform and Crop Advisor software. With over a decade in ag-tech, he focuses on helping growers use real-time data to make confident, precise irrigation decisions that save water and improve yield. Roy is passionate about turning technology into practical tools that reduce uncertainty and make every drop count.
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Val Fishman
Advocacy and Development Consultant
Val Fishman is an Advocacy and Development Consultant partnering with Netafim to help growers overcome financial and logistical barriers to adopting efficient irrigation. She connects farmers with funding from corporations and government programs focused on reducing water use and greenhouse gas emissions, turning sustainability goals into real-world opportunities.
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Netafim Webinars
Netafim is part of Orbia, a community of companies working together to tackle some of the world's most complex challenges. We are bound by a common purpose: To Advance Life Around the World.
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