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Chasing Headlines: Career Lessons from My Life in Public Relations

March 31, 2020 at 11:00:00 AM · Central Time (US & Canada)
By NAA Career Webinar Series (0.0 stars · 7 reviews )
About This Webinar

For an industry that’s 130 years old, public relations is still shrouded in mystery. It's often compared to marketing but PR has its own unique demands and rewards for brands and the practitioners who boldly lead the charge. So what does it take to make it in public relations? In this webinar, PR strategist Aaron Mays ’07 will share a basic overview of PR, the skills needed for the profession and several helpful career tips from his 13 years in the industry.

Who can view: Everyone
Webinar Price: Free
Featured Presenters
Webinar hosting presenter Helen K
Assistant Director, Career Advancement
Helen oversees the digital programs including the NAA Career Webinar Series along with the NAA Career Podcast, Northwestern Intersections, to provide career advancement resources for the alumni network. She is passionate about engaging alumni to share their stories of how Northwestern has impacted their lives.
Webinar hosting presenter Aaron M
Founder of Mays Media Group LLC
Aaron Mays is an award-winning PR professional and media relations strategist based in Chicago who has created top-notch campaigns for brands. Over the course of his ten-year career, he has landed stories in local, national, international and trade outlets such as the New York Times, the Wall Street Journal, the Financial Times, Advertising Age, Marketplace Radio, CNBC Africa and the Chicago Tribune.

After working within agencies and in-house marketing teams, Aaron decided to start his own PR consultancy, Mays Media Group. In his practice, he builds a storyboard outlining the brand’s intellectual capital then identifies individual stories, as well as the brand’s overarching narrative, which will appeal to the press and the public. Since then, he has worked with clients in a diverse array of sectors, including technology, education, agriculture and marketing.

Aaron previously served in communications roles at Northwestern University’s Kellogg School of Management, Weber Shandwick, The Axis Agency and Rise Interactive. He is a proud graduate of Northwestern University.
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NAA Career Webinar Series webinar platform hosts Chasing Headlines: Career Lessons from My Life in Public Relations
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